It’s believed that up to ten creative and ten media agencies responded to Walt Disney’s RFP, before the entertainment giant narrowed the field to four.
“The development of the brand in China is a priority for The Walt Disney Company,” said Lance Diaresco, VP, marketing, China and corporate brand management, Asia-Pacific.
“BBDO and MindShare will complement our strategic efforts in developing the Disney brand and our character franchises among kids and families in China,” he added.
The first work is expected to roll out by the end of September.
