It is believed several agencies were involved in the procurement-led review, before the list was whittled down to two, respectively.
Alannah Goss, vice-president of corporate communications at Disney Asia-Pacific confirmed the company was speaking to several creative, media and marketing services agencies, but declined to elaborate.
A source involved in the review told Media that Walt Disney is seeking to grow its presence on the mainland after launching a Shanghai operation, and noted that the two-year contract would involve a thematic branding component along with merchandising.
