Debuting on 5 September in The Wall Street Journal Asia, WSJ will compete with titles such as the Financial Times’ How to Spend It by offering readers information on interests including travel, fashion, sport, food and investment.
Editor-in-chief Tina Gaudoin described the target audience as “sophisticated, influential and affluent”. The first, 80-page edition will feature advertising from 51 companies - 19 of which are new to The Wall Street Journal.
The publication will be published quarterly until mid-2009, when it will become a monthly title. It will have an Asian circulation of 80,000, plus free content online. The global ad rate for a full colour page is US$139,000.
