Communicating the message that it’s the Journal’s in-depth reporting and analysis of issues that separates it from the competition, the push consists on print, outdoor and online running in Hong Kong, Singapore and Malaysia. The push was developed by Doremus Hong Kong.
Wall Street Journal Asia launches second phase of campaign
HONG KONG - The Wall Street Journal Asia has launched the second phase of a regional campaign, which seeks to build on last year's 'Knowledge. Understanding" platform.