Time emerged as the region’s most popular newsweekly, while Business Week was shown to be the region’s top business magazine. The survey also indicated that the publication rivaled The Economist as publication of choice among chief executives.
Fortune was found to have the highest fortnightly readership, followed by Forbes. National Geographic led Readers’ Digest as the monthly publication of choice.
CNN led the field in cable TV news programming, while Yahoo and Google attracted the highest number of visitors among online news sites.
The survey examined the reading habits of a total of 239,743 senior executives from 49,278 companies across eight regional markets including Hong Kong, Singapore, Korea, Taiwan, Indonesia, the Philippines, Malaysia and Thailand.
