Walker names Zhang as new brand ambassador

HONG KONG - Footwear retailer Walker Shop has launched a marketing campaign, and appointed Chinese actress Kitty Zhang as its first brand ambassador for two years.

Hong Kong agency AT Creative Marketing Co crafted four versions of the print campaign featuring Zhang.

The ads now running in fashion and lifestyle magazines, along with outdoor and retail.

The footwear chain owns more than 500 retail outlets in China, Hong Kong and Taiwan, and has expanded its footprint with 20 franchised points-of-sale in China since July 2007 alone.