The message of the TV blast is that even in the high humidity of summer, consumers?skin is still prone to dryness thanks to exposure to air-conditioned environments both at home and at work.
In the spot created by Contract Advertising, the Walch team storms the home of one such 'Dryman' replacing all his bath products with Walch's new formulation, underlining the claim that it moisturises without stickiness. Media was handled by Direct Deal.
"The introduction of the Walch team is a reminder for consumers to be more aware of their needs when looking for a body wash," said Kenny Ko, business director, Contract Advertising. "It also adds a new dimension to the Walch brand with a light-hearted and contemporary image."
