Wal-Mart awards $570m advertising and media

HONG KONG - Wal-Mart Stores is understood to have appointed Interpublic Group's Draft FCB and Aegis Group's Carat to handle its US$570m (Â£303m) advertising and media account accounts respectively.

by | 10/25/2006

The appointment is a major blow to incumbent Omnicom Group agency GSD&M, which competed to retain the account against a number of other agencies.

Wal-Mart short-listed WPP Group's Ogilvy & Mather and Publicis Groupe's Saatchi & Saatchi alongside the newly combined Draft FCB Group.

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