Actio, which was established in 2003, specialises in the information technology, healthcare and automobile sectors, boasting clients such as Microsoft, NetSuite and Sawai Pharmaceutical.
The alliance will see Actio join Waggener Edstrom Worldwide’s global alliance programme, with both networks set to collaborate on existing client strategies. “The initial challenges will be going through the process of integrating our intellectual properties, methodologies and tools.
At a higher level, creating mutual understanding of the unique environments that Japan and the west, and specifically differing approaches to managing communications, will be an essential part of the process,” said David Ko (pictured), Waggener Edstrom executive vice-president and managing director, Asia-Pacific.
