The appointment is for one year and is subject to renewal. It covers corporate and product communications across Sony's consumer electronics products, as well as the business and professional portfolio including notebooks, home audio systems and professional broadcast equipment.
Waggener Edstrom will provide integrated corporate communications services including strategic and digital public relations counsel to further engage their local consumer base.
"While Sony Electronics is a global and well-renowned brand, we're always looking for fresh and creative ways to reach out to our growing target audience," explained Audrey Mok, head of corporate communications at Sony Electronics Asia-Pacific.
Meanwhile, Matthew Lackie, senior vice-president of Waggener Edstrom South Asia, said: "We are thrilled and honoured to have this opportunity to work with one of the world's largest consumer technology brands. Armed with a highly skilled and multidisciplinary team as well as strong integrated approach, we look forward to working hand-in-hand with Sony Electronics' local and regional communications team to elevate their brand and maintain the company's leading market position."
Waggener Edstrom also counts Sony Ericsson, Iomega and Singapore's Health Promotion Board as clients.
