Lai Ee Na
Jan 29, 2010

Waggener Edstrom hires digital lead for WE Studio D Asia

SINGAPORE - Waggener Edstrom's (WE) WE Studio D Asia has appointed former Text 100 Carolyn Camoens as digital strategies lead.

Waggener Edstrom hires digital lead for WE Studio D Asia
The appointment marks the second major hire for WE Studio D Asia in the region in five months. The other digital strategies lead, Taura Edgar, was appointed last September and is based in Hong Kong.

Also a Mediacorp Radio host and ex-lawyer, Camoens was previously account director at Text 100 where she worked on the Lenovo Group, Cisco, Nokia and Philips Consumer Lifestyle accounts.

Camoens will report to Melvin Yuan, WE Studio D lead for Asia-Pacific. 

“Clients have repeatedly told us they value our creativity and ability to execute in the relatively new world of social media. Creativity and innovation are essential qualities for success today, and our digital team make this possible with their diverse range of skills and experience – not just in public relations, but in media planning, computer programming, video production and photography.Carol adds to that diversity with extensive experience in PR and formal legal training. With her strong leadership, we expect tremendous growth this year,” said Yuan.
Since its inception in 2008, WE Studio D Asia has created two social media tools including twendz and twendz pro. twendz pro, launched in November last year, and is a paid service measuring brand impact and engaging audiences on Twitter. twendz, a complimentary real-time Twitter monitoring tool, was launched in March 2009.

Camoens declined to say which clients are using either tool.

WE Singapore counts Microsoft, Fujitsu Asia, EMC, BMC Software, Rolls-Royce, and FOX International Channels (including National Geographic Channel and Star) among its clients.

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