Waechter, who was appointed to the role in March 2004, is leaving “to pursue personal interests”, according to a Shangri-La spokesperson. His role will be filled by the recently-appointed senior VP, sales and marketing, Barbara Pang.
Media understands that the campaign was canned after senior management decided it did not fit with Shangri-La’s brand, and it is believed that the decision may have been the catalyst for Waechter’s departure.
BETC Luxe won the business in April (Media, 18 April), although Shangri-La’s global AOR remains TBWA, an agency it has worked with for the last eight years.
