Waechter, who was appointed to the role in March 2004, is leaving “to pursue personal interests”, according to a Shangri-La spokesperson.
His role will be filled by the recently appointed senior VP, sales and marketing, Barbara Pang.
HONG KONG - Shangri-La Hotels and Resorts global chief marketing officer Martin Waechter has stepped down, in a move that coincides with senior management's rejection of a new advertising campaign developed by Euro RSCG network agency BETC Luxe.
by | 09/05/2007
Waechter, who was appointed to the role in March 2004, is leaving “to pursue personal interests”, according to a Shangri-La spokesperson.
His role will be filled by the recently appointed senior VP, sales and marketing, Barbara Pang.
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