The German car manufacturer has shifted its Japanese account from Fallon back into DDB - without a pitch - after a four-year period with Fallon. The switch comes at a time when VW is gearing up for an aggressive marketing drive to win share from local-market rivals.
Whether or not DDB will inherit VW’s entire model range has yet to be finalized by the client.
Meanwhile Tribal DDB has been awarded interactive duties for the marque’s Olympic torch relay campaign in China and in Hong Kong, again without a pitch. DDB was also awarded VW’s Chinese importer division.
Commenting on the Greater China wins, Richard Thomas, CEO of DDB Hong Kong, said: “VW is one of our network’s foundation clients, and we’re pleased to be growing our relationship in such important markets.”
