VW shifts Singapore creative to M&C Saatchi

SINGAPORE - Volkswagen Singapore has awarded its creative account to M&C Saatchi after a pitch involving four undisclosed agencies.

DDB is the globally-aligned incumbent, but the Omnicom agency would not comment on the pitch nor say whether or not it was involved in the pitch.

The German carmaker had briefed agencies on a variety of campaigns including a launch brief that will be used to trial the winning agency.

The client would not comment on the review at press time.