Volvo links with Hollywood movie

Volvo is launching its first major motion-picture promotion, with Disney's upcoming Pirates of the Caribbean: Dead Man's Chest. <BR><BR> Volvo, a unit of Ford Motor, has crafted a global, multi-media treasure hunt for a buried Volvo XC90 V8. From June 12 through July 11, booty-hunters in the US, UK, Japan, Spain, and Austria can visit Volvo dealerships to pick up a free treasure map guiding them to online clues and puzzles leading them to the secret burial spot of the pirate-pimped SUV. <BR><BR> In August, Volvo will send seven people who have advanced all the way in the treasure hunt to literally race to unearth the buried car. Traditional media efforts for the promotion will be tied to PR and media outreach. <BR><BR> <a href=" http://www.prweek.com/us/login/required/563782">Click here for PR Week USA</a>