The development caps an extraordinary pitch process, even by local market standards. Volkswagen briefed agencies at the end of last week, asking for proposals by Sunday - two days later - and presentations on Monday. By Saturday night, the pitch had been shelved.
“It’s very disappointing for this to happen after spending 48 hours pulling together the presentation,” said one source involved in the review.
According to sources, the review, which only covered specific car brands, was led by one faction at Volkswagen. It is believed that the pitch was cancelled by a different Volkswagen team.
