According to a company release, it has been billed as one of the most prestigious digital pitches this year.
The pitch called in October also involved incumbent Tribal DDB.
Lutz Kothe, head of marketing and PR at Volkswagen, said, “We were looking for partners who can help us achieve our goals, enhance our relationship and stay true to the values of the brand."
"Grey Digital India’s recommendations were in line with our plans and we look forward to some great and exciting work with them in India,” he added.
Nirvik Singh, chairman and CEO of Grey Group Asia-Pacific, said the account is a hugely important win for Grey Digital India.
Mediacom will continue to work with the brand as its media partner across all mediums.
Volkswagen appointed Tribal DDB as it digital AOR in Singapore during June this year.
