Vodafone hires JWT Japan to aid J-Phone rebrand

JAPAN: One of Japan's leading mobile phone services, J-Phone, has awarded its above-the-line account to J. Walter Thompson to promote "Sha-mail and gradually migrate the J-Phone brand name to Vodaphone. J-Phone began its service called "Sha-mail in June 2001, whereby a subscriber can take a "Sha-mail picture with a mobile camera and send it as an e-mail attachment. The service now has over six million users.