Vocanic to handle WOM for Roxy

SINGAPORE - Roxy, a line of beachwear, has engaged Vocanic for a word-of-mouth campaign across its Ripplevox platform.

by | 12/11/2006

Launched in November, Ripplevox.com identifies and taps young influencers to act as brand ambassadors.

Vocanic's quest to identify Roxy fashion influencers began last Saturday at ZoukOut, Singapore's annual beach party.

The Singapore-based agency is also managing an online-based competition and database, as Roxy aims to revive its branding in Singapore.

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