Faaez Samadi
Apr 4, 2017

VML Singapore wins double museum mandate

Agency responsible for digital transformation of Singapore’s Asian Civilisations Museum and Peranakan Museum.

Singapore's Peranakan Museum (Choo Yu Shing/Flickr)
Singapore's Peranakan Museum (Choo Yu Shing/Flickr)

VML Singapore today announced its appointment by the Asian Civilisations Museum and the Peranakan Museum to revamp their digital platforms.

The agency is in charge of overhauling the museums’ platform strategies, which includes designing new approaches to the consumer journey, user experience, and their front-end websites. Xtremax will redesign the back-end. 

The museums are seeking to boost their digital presence and grow their brands beyond their two historic venues to develop understanding of Singapore’s heritage.

“It is an absolute honour to be appointed as ACM and Peranakan Museum’s digital partner,” said Tripti Lochan, CEO of VML Southeast Asia and India.

“We are excited to be able to make an impact in line with the Board’s mission, and to bring a new level of awareness, and efficiency to both museums.”

Related Articles

Just Published

22 minutes ago

Let your cricket do the talking; brand associations ...

Jacob's Creek recently announced the former Australian cricketer as brand ambassador. We caught up with him to learn more about how he approaches deals with brands, uses social media, and more...

34 minutes ago

'More than a cyclical recovery': WPP Q3 growth ...

Share price rises close to its highest level since pandemic.

7 hours ago

Creative Minds: Ariel Chen takes the 'road of no ...

We get to know the group creative director at BBDO Shanghai through her answers to 11 questions. Learn about how she got into advertising, why she ascribes to the 'Underachiever's Manifesto', and the secret talent that helps her stay happy.

7 hours ago

LG Signature takes inspiration from Sydney Dance ...

INSPIRATION STATION: Who wouldn't be awed by these amazing photos of dancers in action? LG's new pact not only supports the company but gives select customers the chance to learn from the best.