Vizeum India appointed media AOR for Luxor Writing Instruments

MUMBAI - Vizeum India has won the media brief for Luxor Writing Instruments, estimated to be worth US$3 million.

The account was previously handled by Lintas Media.

Commenting on the win, Ashish Bhasin, chairman India and CEO Southeast Asia, Aegis Media, said it was "an important win for Vizeum India", adding that S Yesudas, the agency's MD, had put "Vizeum India on its feet, from scratch, in a very short time”.

“I am aware of our responsibility to produce consistently strong solutions to the marketing communication issues of the client and we are committed to see them grow, as we grow with them,” said Yesudas.

The business will be handled out of Vizeum’s Delhi office.

Vizeum, part of Aegis Media, launched in India in June this year.