According to the Aegis-owned agency, Vizeum won the business after proposing a range of media initiatives, including the use of Bluetooth for an activation programme, and pitched on the basis of budget efficiency.
“Mango has a top reputation and has been increasingly successful in China,” said managing director of Vizeum China Robert Fuchs in a release. “We are very happy to be working with them to help grow their business even further.”
“Mango has a top reputation and has been increasingly successful in China,” said managing director of Vizeum China Robert Fuchs in a release. “We are very happy to be working with them to help grow their business even further.”
