VivoCity shifts account to TBWA
Singapore's upcoming mega-mall, VivoCity, has shifted its creative duties from incumbent Fallon to TBWA\Singapore. <BR><BR> Fallon president/creative director Calvin Soh (pictured), which secured the account late last year after a pitch that reportedly included TBWA, Fallon and Saatchi & Saatchi, cited creative differences as the key reason for the agency swap.
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