VivoCity calls creative review

SINGAPORE - VivoCity, Singapore's largest retail mall, is calling a pitch for its creative business as part of an annual review, putting incumbent TBWA on alert.

The pitch, to be held at the end of December, is believed to be for a creative agency to handle the mega-mall’s through-the-line advertising and promotions and TBWA is expected to defend the account.

TBWA bagged the account in mid-2006 from Fallon following a pitch that also involved Saatchi & Saatchi.
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