Vivienne Tam animates designs

HONG KONG - Luxury fashion designer Vivienne Tam has broadened her brand's exposure by teaming with Animax Asia to create animated versions of her outfits for the network's LaMB television show.

The designer will feature two dresses on the show beginning in March, which will further be constructed for real-life appearances at LaMB events across Asia. Similar versions are part of the designer’s Fall/Winter ready-to-wear collection.

“Getting involved in an animation production is definitely a first for me, and it’s something that sounds too exciting for me to turn down,” Tam said in a release. “Designing for ‘real’ and ‘reel’ presented very different challenges, but I had a lot of fun doing it.”

Tam has also designed a laptop for Hewlett-Packard, which she showcased on the catwalk at New York Fashion Week in September.

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