Vitasoy makes a case to take a green tea break
<p>HONG KONG: Vitasoy has kicked off a television-led campaign to </p><p>drive awareness of its Vita Green Tea brand among tea drinkers in the </p><p>youth segment. </p><p><BR><BR> </p><p>The "Unwind" TVC encourages the audience to take a break from the city's </p><p>fast-paced and chaotic lifestyle by stopping to drink the beverage, </p><p>which is positioned as a drink for relieving stress. </p><p><BR><BR> </p><p>The campaign has a tea lady, a common sight in most local offices, to </p><p>connect with the idea of taking a break.Vitasoy marketing manager, Ivy </p><p>Kwan, said: "In the busy working environment, who doesn't appreciate the </p><p>tea lady who eases pressure, even for a moment, by bringing everyone a </p><p>cup of tea? </p><p><BR><BR> </p><p>"She is our spokesperson to remind Hong Kong people to stop for a moment </p><p>and take a break." </p><p><BR><BR> </p><p>The TVC, developed by Saatchi & Saatchi, is supported by outdoor, bus </p><p>panels, tactical consumer promotion, sponsorship and POP. </p><p><BR><BR> </p>