Vitasoy adds Publicis to roster

HONG KONG - Vitasoy has awarded two projects to Publicis Hong Kong without a pitch, with the agency joining DraftFCB and DDB on the brand's roster.

DraftFCB handles creative for Vita Lemon Tea, the key brand in Vita’s ready-to-drink line of products, while DraftFCB and DDB split the rest of the brands between them, including carbonated drinks, juices and soyabean products.