The Publicis agency wrested the account from long-time incumbent Dentsu in 2007, and will develop the vitamin brand’s overall marketing communications for the second year running.
Dini Makmun, Saatchi & Saatchi Indonesia’s CEO commented: "I'm extremely happy we have the opportunity to work with Takeda again. The review process helped us strengthen our offering for the client without losing sight of what the brand needs to achieve."
Dini Makmun, Saatchi & Saatchi Indonesia’s CEO commented: "I'm extremely happy we have the opportunity to work with Takeda again. The review process helped us strengthen our offering for the client without losing sight of what the brand needs to achieve."
Vitacimin is produced by Takeda, a Japanese-based pharmaceutical company, which held a review of its creative business for the first time in 2007 since entering the Indonesian market in 1971.
