A final decision on the US$650 million business is expected by early December. At present, OMD handles the company’s business in Asia-Pacific and the US, while MEC is in charge of Europe.
Starcom currently holds the account in Canada, while the Aegis relationship is via its Velocity sports marketing agency. The brief calls for a particular focus on Visa’s Fifa sponsorship strategy (Media, 11 September).
Visa recently appointed Antonio Lucas as its first global CMO, following the departure of EVP of global brand marketing John Elkins.
