An Asian version of the campaign will hit Hong Kong, Japan, South Korea and Taiwan this month. Created by TBWAChiatDay in Los Angeles, the TV spot titled 'Anthem’ is a collection of people’s emotions across the world. Countries are united with their shared passion for football under the umbrella of the
FIFA festival.
The project will run across 30 markets with a degree of localisation. The campaign tagline varies along with the national flags according to the 32 qualifying countries. The campaign soundtrack is sung by the choir at the Agape Orphanage in Durban, South Africa.
“Football fans are unlike any other sports fans in the world," said Antonio Lucio, chief marketing officer at Visa. "We’ve created a campaign that captures these fans’ inspirational passion for the game, taps into their nationalistic pride and reminds them how Visa can help enhance their experience."
Credits:
Project Go Football
Client Visa
Creative agency TBWAChiatDay, Los Angelas
Chief creative officer Rob Schwartz (Los Angelas), Stefan Schmidt (Berlin)
Art Directors Scott Brown, Bill Hornstein
Copywriter Paul Sincoff
Account servicing Bill Brooks, Nick Drake, Nicole Bray, Sara Fahim, Brienne Monty
Executive planning director Dan Goldstein
Executive art producer Karen Youngs
Director Jake Scott
Production company RSA Films
Exposure Television, print, online
The project will run across 30 markets with a degree of localisation. The campaign tagline varies along with the national flags according to the 32 qualifying countries. The campaign soundtrack is sung by the choir at the Agape Orphanage in Durban, South Africa.
“Football fans are unlike any other sports fans in the world," said Antonio Lucio, chief marketing officer at Visa. "We’ve created a campaign that captures these fans’ inspirational passion for the game, taps into their nationalistic pride and reminds them how Visa can help enhance their experience."
Credits:
Project Go Football
Client Visa
Creative agency TBWAChiatDay, Los Angelas
Chief creative officer Rob Schwartz (Los Angelas), Stefan Schmidt (Berlin)
Art Directors Scott Brown, Bill Hornstein
Copywriter Paul Sincoff
Account servicing Bill Brooks, Nick Drake, Nicole Bray, Sara Fahim, Brienne Monty
Executive planning director Dan Goldstein
Executive art producer Karen Youngs
Director Jake Scott
Production company RSA Films
Exposure Television, print, online
