Staff
May 8, 2019

Virtual advertising rewrites the rules

How Bundesliga top dog Borussia Dortmund and Lagardère Sports are using virtual advertising to open new channels for brands to get hyperlocal with fans

With virtual advertising, sponsors can geo-target and deliver dedicated images and messages to different TV audiences without affecting the physical experience for fans in the stadium

PARTNER CONTENT

In-stadium advertising has become a whole new ballgame in the Bundesliga. During the 2018-19 season, Borussia Dortmund BVB, one of the top clubs in the top German league, became the first football team in the world to use virtual advertising for all 17 of its home matches.

Virtual advertising involves superimposing...

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