Government-owned Vinaphone, one of Vietnam's largest telcos, has launched a print campaign to advertise its E-Load service for pre-paid users, which make up the bulk of its consumer base.
The E-Load option allows users to verbally top up their accounts at Vinaphone outlets, bypassing the more common and cumbersome method of punching in numbers.
Created by Saatchi & Saatchi Vietnam, which won the account sixmonths ago, the series of ads show people literally fighting numbers to illustrate the proposition, 'With E-Load you don't have to struggle with numbers? A commercial is due to launch next year.
The campaign comes amid the brand's recent efforts to overhaul its conservative image among Vietnam's growing youth segment.
