Viewpoint Leader: Will WPP buy-out help Grey in Asia?

Few profess surprise that Martin Sorrell's WPP Group has won the race for Grey Global Group. After all, the holding company was up against Havas and a private equity firm, and its financial clout ensured a relatively smooth success. How WPP integrates the world's seventh largest advertising agency into its network - particularly in Asia - is likely to prove considerably more challenging.