VIEWPOINT: Leader - Recma must verify rankings for A-P
<p>Culpability lies with both media agencies and the Recma Institute </p><p>if the latest rankings for Asia-Pacific is once again out of whack with </p><p>reality. Recma must have third-party collaboration for Asia, as it does </p><p>in compiling its rankings for Europe and the US. Saying that it ran out </p><p>of time to verify regional data simply won't do if Recma is indeed </p><p>serious about providing an accurate picture of agencies' performance in </p><p>Asia. </p><p><BR><BR> </p><p>At the same time, media agencies have their part to play. They must </p><p>provide income figures - as agencies in the West do - or they won't have </p><p>much of a leg to stand on next year should another rankings dispute </p><p>arise. </p><p><BR><BR> </p>