Culpability lies with both media agencies and the Recma Institute
if the latest rankings for Asia-Pacific is once again out of whack with
reality. Recma must have third-party collaboration for Asia, as it does
in compiling its rankings for Europe and the US. Saying that it ran out
of time to verify regional data simply won't do if Recma is indeed
serious about providing an accurate picture of agencies' performance in
Asia.
At the same time, media agencies have their part to play. They must
provide income figures - as agencies in the West do - or they won't have
much of a leg to stand on next year should another rankings dispute
arise.
