VIEWPOINT: Is a turning point appearing for the net?

<p>Same issue, two points of view. As far as SOPA seminar speakers are </p><p>concerned, the web is not yet a first division medium for brand </p><p>building. </p><p><BR><BR> </p><p>Advertisers apparently think otherwise. And they're diverting more </p><p>dollars into the medium. Interestingly, it's the FMCG advertisers who </p><p>are leading the way, having hesitated while other categories went </p><p>web-crazy in the last two years. Though it's early days yet, this could </p><p>mark a turning point for the web in Asia. After all, FMCG players have </p><p>invested heavily to determine what will work for them online. That </p><p>they're willing to plunge in now could offer others useful lessons on </p><p>how to exploit the net without getting burnt. </p><p><BR><BR> </p>

by | 07/06/2001

Same issue, two points of view. As far as SOPA seminar speakers are

concerned, the web is not yet a first division medium for brand

building.

Advertisers apparently think otherwise. And they're diverting more

dollars into the medium. Interestingly, it's the FMCG advertisers who

are leading the way, having hesitated while other categories went

web-crazy in the last two years. Though it's early days yet, this could

mark a turning point for the web in Asia. After all, FMCG players have

invested heavily to determine what will work for them online. That

they're willing to plunge in now could offer others useful lessons on

how to exploit the net without getting burnt.