VIEWPOINT: Is a turning point appearing for the net?

<p>Same issue, two points of view. As far as SOPA seminar speakers are </p><p>concerned, the web is not yet a first division medium for brand </p><p>building. </p><p><BR><BR> </p><p>Advertisers apparently think otherwise. And they're diverting more </p><p>dollars into the medium. Interestingly, it's the FMCG advertisers who </p><p>are leading the way, having hesitated while other categories went </p><p>web-crazy in the last two years. Though it's early days yet, this could </p><p>mark a turning point for the web in Asia. After all, FMCG players have </p><p>invested heavily to determine what will work for them online. That </p><p>they're willing to plunge in now could offer others useful lessons on </p><p>how to exploit the net without getting burnt. </p><p><BR><BR> </p>