VIEWPOINT: Are agencies short-changing China?
<p>The China Advertising Association's new agency ranking figures make </p><p>interesting reading (see p4). Not because they show who the big players </p><p>are - most people knew that anyway. </p><p><BR><BR> </p><p>No, the interesting thing is that the agencies are ranked by both their </p><p>declared billings and their tax contributions. Theoretically, the names </p><p>on the two lists should be the same. They're not, of course, which may </p><p>or may not confirm that agencies are sometimes over-generous when they </p><p>declare their billings. </p><p><BR><BR> </p><p>You'd hope that this is the explanation for the discrepancy. If not, </p><p>then some agencies have quite a bit of explaining to do to the Chinese </p><p>tax authorities. </p><p><BR><BR> </p>