The client has sent a briefing document to selected agencies, but this time without the condition that they pay a deposit to pitch.
Leo Burnett, Bates141 and Ogilvy & Mather are believed to be among a pitch list of six agencies to have been invited to present their credentials.
Leo Burnett, Bates141 and Ogilvy & Mather are believed to be among a pitch list of six agencies to have been invited to present their credentials.
A second round of pitching, at which agencies will be handed a formal brief, will take place after the national holidays on 30 April, when the country celebrates the reunification of North and South Vietnam.
One source commented: "The company has learned from its mistake, and the process has been made a lot easier for agencies. Vietnam is an exciting brand with lots of opportunity."
