Videocon splits creative three ways

Consumer electronics company Videocon has split its estimated US$8 million Indian advertising account between RK Swamy BBDO, Ambience Publicis and incumbent SSC&B Lintas. Ambience will handle consumer electronics (colour TVs, DVD players and audio systems), while RK Swamy now has home appliances (refrigerators, washing machines, ACs and microwave ovens). SSC&B is in charge of corporate branding.