Dec 2, 2005
Vidal Sassoon back online with silhouette push
Vidal Sassoon has launched an integrated campaign building on the idea of 'Flaunt your captivating silhouette', which uses feline-like imagery to protray the sexiness of clean silhouette lines.
The Leo Burnett-developed campaign is running in Hong Kong and China. It comprises TV, bus shelters, an interactive cinema show, online, billboards and bar promotions in Hong Kong's Lan Kwai Fong.
"The online initiative is the first Vidal Sasoon has invested in for some time," said Cynthia Alfieri, regional brand director (P&G hair care) Leo Burnett. "The reason is that the medium allows us to effectively tap into consumers' daily communication in a fun way. The promotional campaign also allows consumers to get closer to the brand idea through accessible downloads and MSN emoticons."
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
4 hours ago
Meta’s ad billings propel 27% revenue surge
The tech giant has more than doubled its revenue from AI-powered ad tools. However, it expects lower revenue for the second quarter.
4 hours ago
What Swifties can teach CMOs about the internet
Marketers could learn a thing or two from Swifties’ understanding of the internet's machinations and willingness to learn more for the sake of their idol.
PROMOTED
8 hours ago
Video marketing’s AI-powered transformation
How can marketers maximise AI’s potential as a super collaborator, while understanding its abilities and limitations in key areas like connection, culture, and driving business growth?