Versace unveils CSR drive in China

SHANGHAI - Fashion brand Versace has announced a partnership with charity Red Cross Society of China Jet Li One Foundation, which will include the opening of the Versace One Foundation Children's Centre in San Jiang, one of the parts of Sichuan ravaged by the earthquake earlier this year.

The Versace One Foundation Children’s Centre will provide psychological post-trauma therapy and counselling for children in the area.

Versace will also hold a high-profile charity fashion event in Beijing in November, the first one in China where Donatella Versace will be in attendance. Further initiatives will include the creation of a Versace One Foundation line of merchandise and collections at Versace boutiques in China, with the aim of supporting the first centre and funding further centres.

The deal between Versace and One foundation was put together by Proximity Live, which is also the lead event agency for November’s fashion event.

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