Versace redesigns push
SHANGHAI - Versace has appointed Proximity Live as its China AOR for marketing strategy and PR, as the iconic fashion brand attempts to tap into a booming luxury market that is currently dominated by Louis Vuitton, Gucci and Burberry.
Please sign in below or access limited articles a month after free, fast registration.
If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.
Sign In
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
Subscribe
✓ Unlimited access to all Campaign Asia content
✓ Real-world campaign case studies and career insights
✓ Exclusive reports, industry news, and annual features