Focusing on China, Macau and Hong Kong, the McCann Erickson-developed programme includes corporate identity, print, outdoor and online, targeting well-heeled tourists.
The mall’s offerings include luxury brands such as Versace, Roberto Cavalli, Cerruti 1881, Kate Spade, Shanghai Tang, Coach, Juicy Couture, Gieves & Hawkes, Louis Vuitton, Gucci and Hermes. The Moët et Chandon bar, meanwhile, is the first in Asia.
The mall’s offerings include luxury brands such as Versace, Roberto Cavalli, Cerruti 1881, Kate Spade, Shanghai Tang, Coach, Juicy Couture, Gieves & Hawkes, Louis Vuitton, Gucci and Hermes. The Moët et Chandon bar, meanwhile, is the first in Asia.
“One of our challenges is to change people’s perceptions of coming to Macau - not just to visit the casinos but also to shop,” said McCann business director Alexis Chiu. “When they think of luxury shopping, top-of-mind choice will be The Shoppes at Four Seasons.”
The creative work attempts to play on The Shoppes at Four Seasons’ bid for ‘uniqueness’, comparing limited-edition products with rare wild animals.
Media is handled by OMD, with the campaign running across newspapers, luxury lifestyle magazines and outdoor billboards.
