However, Vejarano noted that his decision to leave was purely personal. “There’s a lot of momentum behind Xbox and the subscription base continues to grow,” he said. “There is new competition (from Wii), but the whole market has expanded.
Vejarano joins local fashion company BBase in the role of business development director, with a brief to grow its global footprint. “I wanted to diversify beyond marketing into leading a company into greater growth,” he said.