V-Guard has charged the agency with helping create a strong presence outside of the southern region.
V-Guard’s executive director, Mithun Chittilapilly, said in a statement that the firm would be “looking at our pan-India deliveries with a greater focus”.
Development on the account will be centred in Bangalore, with a satellite operation in Kochi.
V-Guard is known predominantly for producing wires, water heaters, fans and pumps.