V-Guard picks TBWA to assist national expansion

BANGALORE - V-Guard, a South-Indian company specialising in stabilisers for domestic appliances, has selected TBWA to handle its US$2 million creative account in India after a pitch involving Lowe Worldwide and several local agencies.

The incumbent agencies on the account were Media Mate Advertising and Maitri Advertising.

V-Guard has charged the agency with helping create a strong presence outside of the southern region. 

V-Guard’s executive director, Mithun Chittilapilly, said in a statement that the firm would be “looking at our pan-India deliveries with a greater focus”.

Development on the account will be centred in Bangalore, with a satellite operation in Kochi.

V-Guard is known predominantly for producing wires, water heaters, fans and pumps.