The courier brand has created a ‘little helper’ to guide users for the UPS Widget. Users will receive alerts, status updates and RSS messages about their inbound and outbound shipments. It also displays ‘how to’ video demonstrations for UPS products to help customers that are new to the service.
UPS has also started a comic book strip to create more engagement and fun. The current story features the express services to Asia. People can log on to the UPS Widget Facebook site to contribute their own storyline for the next comic.
“UPS Widget is perfect for the small shipper or receiver not yet ready for our more sophisticated tracking tools but wanting the convenience of tracking from their desktop,” said KK Leung, managing director at UPS Hong Kong and Macau. "We are reaching out to customers who prefer a simpler and friendlier online user experience," he added.
Other Asian countries, including Singapore, Taiwan and South Korea, already have this widget. Hong Kong, China and Japan joined just recently.
Credits:
Project UPS Widget: Here to Help
Client UPS
Public relation agency OgilvyPR
Exposure Online
