The business will be run from Euro RSCG 4D Singapore, with support from other offices across the region.
“After extensive review we appointed Euro RSCG 4D based on their depth of digital marketing resources and experience across the region in business to business," said UPS global director of relationship marketing Doug Gibeaut.
It is thought the Euro prevailed following a pitch that included Tribal DDB, although the latter agency declined to comment on whether it participated. “The confidence they've placed in us shows the strength of our digital and CRM resources,” said Euro RSCG 4D global chairman George Gallate.
“The win was a team effort across our Hong Kong, China, Singapore and Regional operations."
