Though no longer a global Olympic sponsor, UPS has struck a deal with BOCOG to be an Olympic sponsor in China, Hong Kong and Macau. “UPS has recognised the power of associating its brand with sports in China - sponsoring the professional league and the national team shows a long term dedication to that concept,” says a source.
UPS poised for China basketball tie-up
SHANGHAI - UPS is expected to announce a sponsorship deal with the Chinese men's national basketball team and the professional league during the CBA All-Star Game weekend in Chengdu (11-13 January).
